Mercedes-Benz to enter pick-up market

9th April 2015

Before the end of the decade, Mercedes-Benz will expand its product range by launching a pick-up truck in Europe and other worldwide markets.

The mid-size pick-up segment is currently undergoing a transformation worldwide. More and more pick-ups are being used for private purposes, and commercial as well as private users are increasingly asking for vehicles that have car-like specifications.  Mercedes-Benz is the first premium manufacturer to respond to this market shift by developing its own pick-up.

The company’s Vans division is responsible for the new vehicle.

“As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pick-up is the ideal vehicle for the international expansion of our product range with a newly developed model,” said Volker Mornhinweg, the Head of Mercedes-Benz Vans.  “We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car.  We will design our brand’s first pick-up according to this recipe for success.”